apology_formal.mp3
April 4, 2022
Dear Future Proof community,
We were founded in 2017 with a simple goal: not to take ourselves too seriously, and still create entertaining and enjoyable stories.
To that point, we have failed you.
On Friday April 1st, 2022, we released a series of announcements regarding our company business, plans, and upcoming content. Not only was this information less than clear, but it was presented in a non-peak timeslot with poor use of social media etiquette.
We would further like to send an apology to footwearnews.com, whom received one of these press kits at 8pm on a Friday. Footwearnews has prided itself in being the ultimate destination for industry insiders and shoe lovers alike, and is not, in fact, a Brooklyn-local entertainment news outlet.
This release was a serious lapse in professionalism, candor, and ultimately a disservice to you, our beloved patrons.
FUTURE PROOF QUALITY COMMITMENT
Future Proof promises that from now on, when we do press announcements or updates about our material, we will do so with far more pomp and circumstance than that demonstrated on April 1st, 2022. The content provided will happen on a regular basis, and properly reflect the excitement we, as a company, possess for the INSANE AMMOUNT OF COOL STUFF WE HAVE COMING UP! NO REALLY, IT’S WILD! IN LESS THAN FOUR MONTHS WE’LL HAVE THREE MAJOR IMMERSIVE PRODUCTIONS UP AND RUNNING IN BROOKLYN! HOW COOL IS THAT?
Sincerely,
Future Proof
Dear Future Proof community,
We were founded in 2017 with a simple goal: not to take ourselves too seriously, and still create entertaining and enjoyable stories.
To that point, we have failed you.
On Friday April 1st, 2022, we released a series of announcements regarding our company business, plans, and upcoming content. Not only was this information less than clear, but it was presented in a non-peak timeslot with poor use of social media etiquette.
We would further like to send an apology to footwearnews.com, whom received one of these press kits at 8pm on a Friday. Footwearnews has prided itself in being the ultimate destination for industry insiders and shoe lovers alike, and is not, in fact, a Brooklyn-local entertainment news outlet.
This release was a serious lapse in professionalism, candor, and ultimately a disservice to you, our beloved patrons.
FUTURE PROOF QUALITY COMMITMENT
Future Proof promises that from now on, when we do press announcements or updates about our material, we will do so with far more pomp and circumstance than that demonstrated on April 1st, 2022. The content provided will happen on a regular basis, and properly reflect the excitement we, as a company, possess for the INSANE AMMOUNT OF COOL STUFF WE HAVE COMING UP! NO REALLY, IT’S WILD! IN LESS THAN FOUR MONTHS WE’LL HAVE THREE MAJOR IMMERSIVE PRODUCTIONS UP AND RUNNING IN BROOKLYN! HOW COOL IS THAT?
Sincerely,
Future Proof